{"id":49108,"date":"2023-08-09T15:46:21","date_gmt":"2023-08-09T13:46:21","guid":{"rendered":"https:\/\/www.bolzonelladivise.com\/?p=40641"},"modified":"2024-06-17T09:38:20","modified_gmt":"2024-06-17T07:38:20","slug":"storia-hostess-di-volo-evoluzione-divisa-da-lavoro","status":"publish","type":"post","link":"https:\/\/www.bolzonelladivise.com\/it\/blog\/storia-hostess-di-volo-evoluzione-divisa-da-lavoro\/","title":{"rendered":"Storia delle Hostess di volo e l\u2019evoluzione della divisa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"49108\" class=\"elementor elementor-49108\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-543085be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"543085be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fffe315\" data-id=\"5fffe315\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18861bf3 elementor-widget elementor-widget-image\" data-id=\"18861bf3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"500\" src=\"https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/storia-divise-da-lavoro-hostess-1.jpg\" class=\"attachment-full size-full wp-image-49537\" alt=\"storia divise da lavoro hostess\" srcset=\"https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/storia-divise-da-lavoro-hostess-1.jpg 1200w, https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/storia-divise-da-lavoro-hostess-1-300x125.jpg 300w, https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/storia-divise-da-lavoro-hostess-1-150x63.jpg 150w, https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/storia-divise-da-lavoro-hostess-1-768x320.jpg 768w, https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/storia-divise-da-lavoro-hostess-1-800x333.jpg 800w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f21ebbc elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-text-editor\" data-id=\"7f21ebbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Storia delle Hostess di volo e l\u2019evoluzione della divisa<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14f27f0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14f27f0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f2762b7\" data-id=\"2f2762b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c12d18a elementor-widget elementor-widget-text-editor\" data-id=\"c12d18a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In un nostro precedente articolo riguardante il <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.bolzonelladivise.comblog\/importanza-divisa-da-lavoro-lookbook-ita-airways\/\"><span style=\"font-weight: 400;\">Lookbook di Ita Airways<\/span><\/a><\/span><span style=\"font-weight: 400;\">, abbiamo discusso non solo della nuova <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.bolzonelladivise.com\"><b>divisa da lavoro<\/b><\/a><\/span><span style=\"font-weight: 400;\"> della <\/span><b>compagnia aerea<\/b><span style=\"font-weight: 400;\"> nazionale, ma pi\u00f9 in generale dell\u2019evoluzione delle <\/span><b>divise del personale di bordo<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">In questo articolo ci occuperemo della nascita della figura emblematica dell\u2019assistente di volo, l\u2019<\/span><b>hostess<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Scopriamo la <b>storia <\/b>dietro questa figura professionale<\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-415afcf elementor-widget elementor-widget-text-editor\" data-id=\"415afcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><a href=\"#divise-hostess-volo-1920\"><span style=\"font-weight: 400;\">1920: si inizia a volare<\/span><\/a><\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"#divise-hostess-volo-1930\"><span style=\"font-weight: 400;\">1930: la nascita delle hostess di volo<\/span><\/a><\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"#divise-hostess-volo-1940\"><span style=\"font-weight: 400;\">1940: voli di prima classe<\/span><\/a><\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"#divise-hostess-volo-1950\"><span style=\"font-weight: 400;\">1950: stretti standard per le assistenti di volo<\/span><\/a><\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"#divise-hostess-volo-1960-1970\"><span style=\"font-weight: 400;\">1960-70: tra moda e proteste<\/span><\/a><\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"#divise-hostess-volo-1980-1990\"><span style=\"font-weight: 400;\">1980-90: verso la popolarizzazione dei viaggi aerei<\/span><\/a><\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"#futuro-assistenti-volo\"><span style=\"font-weight: 400;\">Il futuro degli assistenti di volo<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac4a4cd elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac4a4cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11a8811\" data-id=\"11a8811\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-206983b elementor-widget elementor-widget-menu-anchor\" data-id=\"206983b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"divise-hostess-volo-1920\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4575b7 elementor-widget elementor-widget-text-editor\" data-id=\"a4575b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">1920: si inizia a volare<\/span><\/h2><p><span style=\"font-weight: 400;\">Negli <\/span><b>anni \u201820<\/b><span style=\"font-weight: 400;\"> iniziano negli USA i<\/span><b> primi voli commerciali<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La clientela di questi voli \u00e8 ristretta a <\/span><b>pochi ricchi uomini d\u2019affari<\/b><span style=\"font-weight: 400;\"> (rigorosamente bianchi), gli unici che possono permettersi i costosissimi biglietti per un viaggio su questo mezzo futuristico.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In questa fase iniziale gli <b>assistenti di volo<\/b> sono <b>solo uomini<\/b>, chiamati \u201c<b>cabin boys<\/b>\u201d<\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a3850d elementor-widget elementor-widget-menu-anchor\" data-id=\"4a3850d\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"divise-hostess-volo-1930\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8e66f elementor-widget elementor-widget-text-editor\" data-id=\"1b8e66f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">1930: la nascita delle hostess di volo<\/span><\/h2><p><span style=\"font-weight: 400;\">I primi voli aerei hanno grossi problemi tecnici: <\/span><\/p><ul style=\"font-weight: 400; color: white; text-shadow: 2px 2px 3px #000; font-family: 'Work Sans'; font-size: 20px; line-height: 1.3;\"><li><strong><span style=\"font-weight: 400;\">gli <\/span><b>spazi <\/b><span style=\"font-weight: 400;\">riservati ai passeggeri sono <\/span><b>angusti <\/b><span style=\"font-weight: 400;\">(solitamente gli aerei trasportano al massimo 10 passeggeri)<\/span><\/strong>;<\/li><li><span style=\"font-weight: 400;\">le temperature a bordo sono <\/span><b>glaciali<\/b>;<\/li><li><span style=\"font-weight: 400;\">i <\/span><b>rumori <\/b><span style=\"font-weight: 400;\">esterni e quelli del motore sono <\/span><b>assordanti <\/b><span style=\"font-weight: 400;\">(oggi le cabine sono isolate acusticamente!)<\/span>;<\/li><li><span style=\"font-weight: 400;\">i <b>tempi <\/b>di percorrenza <b>lunghissimi <\/b>(un viaggio di 6 ore oggi, dura ben 25 ore negli anni 20)<\/span>;<\/li><li><span style=\"font-weight: 400;\">gli aerei possono viaggiare al massimo all\u2019<b>altezza di 4500 metri<\/b> dal momento che\u2026<\/span><\/li><li><span style=\"font-weight: 400;\">\u2026le <b>cabine<\/b> <b>non sono pressurizzate<\/b> e 4500 metri \u00e8 l\u2019altezza massima sopportabile dal corpo umano<\/span>;<\/li><li><span style=\"font-weight: 400;\">gli aerei viaggiano sotto le nuvole, quindi sotto frequenti intemperie, scossi da <b>grandissime turbolenze<\/b><\/span>;<\/li><li><span style=\"font-weight: 400;\">anche negli anni \u201830, come nei \u201820, viaggiare in aereo \u00e8 <b>accessibile a pochi:<\/b> solo politici, attori e businessman possono permettersi biglietti tanto onerosi.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2fc8a5b\" data-id=\"2fc8a5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab1d848 elementor-widget elementor-widget-image\" data-id=\"ab1d848\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"635\" height=\"915\" src=\"https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/storia-assistente-di-volo.jpg\" class=\"attachment-large size-large wp-image-49543\" alt=\"storia assistente di volo\" srcset=\"https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/storia-assistente-di-volo.jpg 635w, https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/storia-assistente-di-volo-208x300.jpg 208w, https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/storia-assistente-di-volo-104x150.jpg 104w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5691754 elementor-widget elementor-widget-text-editor\" data-id=\"5691754\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">C\u2019erano tutti i presupposti per un enorme fallimento commerciale dei viaggi aerei.<\/span><\/p><p><span style=\"font-weight: 400;\">La prima compagnia aerea a cercare una soluzione alla situazione tragica \u00e8 la <\/span><b>Boeing<\/b><span style=\"font-weight: 400;\">, che<\/span> <span style=\"font-weight: 400;\">decide di <\/span><b>sostituire i cabin boys con infermiere<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Di fatto, queste infermiere sono le prime <\/span><b>hostess<\/b><span style=\"font-weight: 400;\"> della storia. A loro vengono affidati due compiti molto importanti: <\/span><b>assistere efficacemente i passeggeri<\/b><span style=\"font-weight: 400;\">, che molto spesso presentano malesseri a causa delle situazioni ostili (mal d\u2019aria in primo luogo), ed essere <\/span><b>rassicuranti ai loro occhi<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La sensazione di sicurezza \u00e8 comunicata dall\u2019idea stereotipata che la donna portava con s\u00e9: un <\/span><b>ideale di cura materna e casalinga<\/b><span style=\"font-weight: 400;\">, che trasmette anche il messaggio sessista \u201c<\/span><b>se un viaggio in aereo pu\u00f2 sopportarlo una donna, possono sopportarlo tutti<\/b><span style=\"font-weight: 400;\">\u201d.<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019idea di Boeing fu un tale successo che <\/span><b>le hostess al femminile divennero lo standard<\/b><span style=\"font-weight: 400;\">, diminuendo drasticamente la percentuale di uomini occupati nel settore.<\/span><\/p><p><span style=\"font-weight: 400;\">Ecco il primo grosso cambiamento nell\u2019aviazione commerciale.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Un secondo momento rivoluzionario pu\u00f2 essere ricondotto al <\/span><b>1938<\/b><span style=\"font-weight: 400;\">: l\u2019invenzione della <\/span><b>cabina pressurizzata<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La cabina pressurizzata inaugura una nuova era per il trasporto aereo, ulteriormente enfatizzata da altre innovazioni tecnologiche dello stesso periodo: <b>telai in metallo<\/b> pi\u00f9 resistenti, motori pi\u00f9 performanti, cabine pi\u00f9 spaziose (fino a 50-60 passeggeri)<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e790853 elementor-widget elementor-widget-menu-anchor\" data-id=\"e790853\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"divise-hostess-volo-1940\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de98ba4 elementor-widget elementor-widget-text-editor\" data-id=\"de98ba4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">1940: voli di prima classe<\/span><\/h2><p><span style=\"font-weight: 400;\">Viaggiare in aereo ormai non \u00e8 pi\u00f9 una tortura. Anzi, diventa un\u2019<\/span><b>esperienza di lusso<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Le cabine vengono attrezzate con <\/span><b>comode poltrone<\/b><span style=\"font-weight: 400;\"> e ai passeggeri vengono serviti piatti raffinati.<\/span><\/p><p><span style=\"font-weight: 400;\">I prezzi dei biglietti rimangono esageratamente alti e sono ancora <\/span><b>regolamentati a livello nazionale<\/b><span style=\"font-weight: 400;\">: l\u2019unico modo con cui possono farsi concorrenza le diverse compagnie aeree \u00e8 attraverso il servizio.<\/span><\/p><p><b>Le hostess di volo diventano focus strategico<\/b><span style=\"font-weight: 400;\">, il primo strumento di <\/span><b>comunicazione del brand<\/b><span style=\"font-weight: 400;\">. Si scommette sulla loro efficienza e sull\u2019attrattivit\u00e0. Proprio in questo periodo nascono<\/span><b> i primi standard di immagine<\/b><span style=\"font-weight: 400;\"> che accompagneranno la figura dell\u2019assistente di volo per parecchi anni: una <\/span><b>donna bianca<\/b><span style=\"font-weight: 400;\">, <\/span><b>single<\/b><span style=\"font-weight: 400;\">, <\/span><b>giovane<\/b><span style=\"font-weight: 400;\">, <\/span><b>magra <\/b><span style=\"font-weight: 400;\">e <\/span><b>di bell\u2019aspetto<\/b><span style=\"font-weight: 400;\">. La formazione delle hostess d\u00e0 ugual peso all\u2019addestramento tecnico da infermiera, e a lezioni di make-up.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019estetica delle <\/span><b>uniformi da hostess<\/b><span style=\"font-weight: 400;\"> punta sull\u2019eleganza, ma il taglio sartoriale ricorda ancora molto l\u2019uniforme da infermiera militare.<\/span><\/p><p><span style=\"font-weight: 400;\"><br \/>Il lavoro da hostess di volo diventa la posizione <i>glamour <\/i>a cui tutte le donne dell\u2019epoca aspirano.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4894cd elementor-widget elementor-widget-image\" data-id=\"f4894cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/divise-per-assistenti-di-volo-donna-1.jpg\" class=\"attachment-large size-large wp-image-49548\" alt=\"divise per assistenti di volo donna\" srcset=\"https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/divise-per-assistenti-di-volo-donna-1.jpg 1200w, https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/divise-per-assistenti-di-volo-donna-1-300x200.jpg 300w, https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/divise-per-assistenti-di-volo-donna-1-150x100.jpg 150w, https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/divise-per-assistenti-di-volo-donna-1-768x513.jpg 768w, https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/divise-per-assistenti-di-volo-donna-1-800x534.jpg 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00a646b elementor-widget elementor-widget-menu-anchor\" data-id=\"00a646b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"divise-hostess-volo-1950\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5ce25 elementor-widget elementor-widget-text-editor\" data-id=\"4a5ce25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">1950: stretti standard per le assistenti di volo<\/span><\/h2><p><span style=\"font-weight: 400;\">Gli <\/span><b>standard estetici<\/b><span style=\"font-weight: 400;\"> dettati negli anni 40, diventano <\/span><b>regole assodate<\/b><span style=\"font-weight: 400;\"> negli <\/span><b>anni 50<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Le hostess che superano un peso soglia stabilito dalla compagnia, non vengono fatte volare finch\u00e9 non dimagriscono. L\u2019et\u00e0 limite di lavoro \u00e8 compresa <\/span><b>tra i 32 e 35 anni<\/b><span style=\"font-weight: 400;\">. Tutte le hostess devono essere rigorosamente <\/span><b>nubili<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">La prima di queste clausole ad andarsene fu quella del celibato, soppressa nel \u201857 dalla TWA.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd35ee1 elementor-widget elementor-widget-menu-anchor\" data-id=\"fd35ee1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"divise-hostess-volo-1960-1970\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96fc129 elementor-widget elementor-widget-text-editor\" data-id=\"96fc129\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">1960-70: tra moda e proteste<\/span><\/h2><p><span style=\"font-weight: 400;\">Il trend della differenziazione del brand tramite la figura delle hostess continua anche negli <\/span><b>anni 60<\/b><span style=\"font-weight: 400;\">: nel 1965 la compagnia aerea Braniff adotta uniformi ideate dal designer Emilio Pucci.<\/span><\/p><p><span style=\"font-weight: 400;\">Altre compagnie rendono l\u2019uniforme pi\u00f9 sexy, ad esempio con pantaloncini molto corti (i famosi <\/span><i><span style=\"font-weight: 400;\">hot pants<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p><p><span style=\"font-weight: 400;\">Sessualizzazione dei corpi, misure discriminatorie e spesso atteggiamenti molesti dei passeggeri maschili\u2026 quanto potevano ancora tollerare le hostess di volo?<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019avvento delle prime <\/span><b>proteste femministe<\/b><span style=\"font-weight: 400;\"> degli anni 60 accende gli animi delle assistenti di volo: il ruolo dell\u2019hostess inizia a transitare da \u201cragazza immagine\u201d a vera e propria figura professionale.<\/span><\/p><p><span style=\"font-weight: 400;\">A dimostrazione di ci\u00f2, il termine pi\u00f9 neutro di <\/span><b><i>assistente di volo<\/i><\/b><span style=\"font-weight: 400;\"> sostituisce legalmente quello di <\/span><i><span style=\"font-weight: 400;\">hostess<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">Non sono solo le hostess a \u201cevolversi\u201d: contemporaneamente cambiano anche gli aerei. Nascono i <b>jet<\/b>, aerei molto pi\u00f9 veloci e performanti<\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-821428c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"821428c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b0b7c8b\" data-id=\"b0b7c8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-138a02e elementor-widget elementor-widget-image\" data-id=\"138a02e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"635\" height=\"847\" src=\"https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/divisa-hostess-di-volo-1.jpg\" class=\"attachment-large size-large wp-image-49553\" alt=\"divisa hostess di volo\" srcset=\"https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/divisa-hostess-di-volo-1.jpg 635w, https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/divisa-hostess-di-volo-1-225x300.jpg 225w, https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/divisa-hostess-di-volo-1-112x150.jpg 112w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4d6a710\" data-id=\"4d6a710\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98f2a6f elementor-widget elementor-widget-menu-anchor\" data-id=\"98f2a6f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"divise-hostess-volo-1980-1990\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ba059 elementor-widget elementor-widget-text-editor\" data-id=\"b6ba059\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">1980-90: verso la popolarizzazione dei viaggi aerei<\/span><\/h2><p><span style=\"font-weight: 400;\">Nel <\/span><b>1978 <\/b><span style=\"font-weight: 400;\">il mercato dell\u2019aviazione commerciale viene <\/span><b>deregolarizzato<\/b><span style=\"font-weight: 400;\">. I <\/span><b>prezzi <\/b><span style=\"font-weight: 400;\">diventano <\/span><b>competitivi <\/b><span style=\"font-weight: 400;\">e alla portata di tutti.<\/span><\/p><p><span style=\"font-weight: 400;\">Le uniformi tornano sobrie, pi\u00f9 gender-neutral, a sottolineare l\u2019importanza della figura professionale: a fianco delle gonne arrivano anche i<\/span><b> pantaloni da donna<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Solo negli anni 90 vengono tolte le restrizioni sul peso.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0559067 elementor-widget elementor-widget-menu-anchor\" data-id=\"0559067\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"futuro-assistenti-volo\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a39f598 elementor-widget elementor-widget-text-editor\" data-id=\"a39f598\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Il futuro degli assistenti di volo<\/span><\/h2><p><span style=\"font-weight: 400;\">In 100 anni di storia l\u2019aviazione commerciale \u00e8 profondamente cambiata, attraversando innovazioni tecnologiche e rivoluzioni culturali.<\/span><\/p><p><span style=\"font-weight: 400;\">Cosa cambier\u00e0 ancora nei prossimi anni? In che modo le divise da lavoro rifletteranno questi cambiamenti?<\/span><\/p><p><span style=\"font-weight: 400;\">Per qualche piccola riflessione in merito leggi: <a href=\"https:\/\/www.bolzonelladivise.comblog\/importanza-divisa-da-lavoro-lookbook-ita-airways\/\">L\u2019importanza della divisa da lavoro nell\u2019immagine del brand \u2013 Il Lookbook di Ita Airways<\/a><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-43b2e7cb elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43b2e7cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-64231065\" data-id=\"64231065\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10d5e1ce elementor-widget elementor-widget-text-editor\" data-id=\"10d5e1ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"text-align: justify; margin:0px;\">Hai trovato interessante questo articolo? Condividilo!<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c765bfa\" data-id=\"6c765bfa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bffc8ee elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"7bffc8ee\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" 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54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Condividi su linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ba5774 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ba5774\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b845d64\" data-id=\"b845d64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d54f9aa elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"d54f9aa\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navigazione dell&#039;articolo\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.bolzonelladivise.com\/it\/blog\/tessuto-37-5-la-tecnologia-che-previene-il-sudore\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Precedente<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--title\">Tessuto 37.5\u00ae: la tecnologia che previene il sudore<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.bolzonelladivise.com\/it\/blog\/l-influenza-del-colore-delle-divise-aziendali\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">L&#8217;influenza del colore delle divise aziendali: percezione del brand e atmosfera lavorativa<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Successivo<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In questo articolo ci occuperemo della nascita della figura emblematica dell\u2019assistente di volo, l\u2019hostess.<br \/>\nScopriamo la storia dietro questa figura professionale, dagli anni 20 fino ai giorni nostri.<\/p>\n","protected":false},"author":3,"featured_media":49537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[1632],"tags":[1644,1645,1664],"class_list":["post-49108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focus-professione","tag-case-study-divise-da-lavoro","tag-informazioni-su-divise-da-lavoro-per-hostess","tag-divise-da-hostess-di-volo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;assistente di volo nella storia e la divisa<\/title>\n<meta name=\"description\" content=\"Come nasce la figura dell\u2019assistente di volo, l\u2019&quot;hostess&quot;? Scopriamo la storia dietro questa figura professionale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bolzonelladivise.com\/it\/blog\/storia-hostess-di-volo-evoluzione-divisa-da-lavoro\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;assistente di volo nella storia e la divisa\" \/>\n<meta property=\"og:description\" content=\"Come nasce la figura dell\u2019assistente di volo, l\u2019&quot;hostess&quot;? Scopriamo la storia dietro questa figura professionale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bolzonelladivise.com\/it\/blog\/storia-hostess-di-volo-evoluzione-divisa-da-lavoro\/\" \/>\n<meta property=\"og:site_name\" content=\"Bolzonella Divise\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-09T13:46:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-17T07:38:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/DSC02210.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cast\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/DSC02210.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cast\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bolzonelladivise.com\/it\/blog\/storia-hostess-di-volo-evoluzione-divisa-da-lavoro\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bolzonelladivise.com\/it\/blog\/storia-hostess-di-volo-evoluzione-divisa-da-lavoro\/\"},\"author\":{\"name\":\"Cast\",\"@id\":\"https:\/\/www.bolzonelladivise.com\/it\/#\/schema\/person\/dec87bb2da599f7bf7a61c5b1e60ca33\"},\"headline\":\"Storia delle Hostess di volo e l\u2019evoluzione della divisa\",\"datePublished\":\"2023-08-09T13:46:21+00:00\",\"dateModified\":\"2024-06-17T07:38:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bolzonelladivise.com\/it\/blog\/storia-hostess-di-volo-evoluzione-divisa-da-lavoro\/\"},\"wordCount\":995,\"image\":{\"@id\":\"https:\/\/www.bolzonelladivise.com\/it\/blog\/storia-hostess-di-volo-evoluzione-divisa-da-lavoro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/storia-divise-da-lavoro-hostess-1.jpg\",\"keywords\":[\"case study\",\"divise da hostess\",\"divise da hostess di volo\"],\"articleSection\":[\"Focus Professione\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bolzonelladivise.com\/it\/blog\/storia-hostess-di-volo-evoluzione-divisa-da-lavoro\/\",\"url\":\"https:\/\/www.bolzonelladivise.com\/it\/blog\/storia-hostess-di-volo-evoluzione-divisa-da-lavoro\/\",\"name\":\"L'assistente di volo nella storia e la divisa\",\"isPartOf\":{\"@id\":\"https:\/\/www.bolzonelladivise.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bolzonelladivise.com\/it\/blog\/storia-hostess-di-volo-evoluzione-divisa-da-lavoro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bolzonelladivise.com\/it\/blog\/storia-hostess-di-volo-evoluzione-divisa-da-lavoro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bolzonelladivise.com\/wp-content\/uploads\/storia-divise-da-lavoro-hostess-1.jpg\",\"datePublished\":\"2023-08-09T13:46:21+00:00\",\"dateModified\":\"2024-06-17T07:38:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.bolzonelladivise.com\/it\/#\/schema\/person\/dec87bb2da599f7bf7a61c5b1e60ca33\"},\"description\":\"Come nasce la figura dell\u2019assistente di volo, l\u2019\\\"hostess\\\"? 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